Suggestion selling, also known as add-on selling or upselling, is a sales technique where the seller recommends additional, complementary or higher-end products to a customer who is making a purchase. The aim is to increase the value of the sale, enhance the customer's shopping experience, and build a stronger relationship with the customer.
In a retail context, suggestion selling can happen at any point during the customer's shopping journey. For instance, if a customer is buying a laptop, a salesperson might suggest buying a laptop bag, mouse, or an extended warranty. In an online context, suggestion selling can take the form of 'Customers who bought this also bought...' recommendations.
The main purpose of suggestion selling is to increase the total value of the sale and enhance the customer's shopping experience by suggesting additional products that might be of interest to them.
Yes, suggestion selling can be beneficial for customers as it can help them discover products that they might not have thought of but which could add value to their purchase or meet their needs more effectively.
Some popular software that can help with suggestion selling include cross-selling tools like Beeketing, and ecommerce platforms like Shopify and Magento which have built-in upselling and cross-selling features.
Suggestion selling can lead to increased sales and revenues, improved customer satisfaction and loyalty, and more effective inventory management. It can also help businesses differentiate themselves from competitors and build stronger relationships with their customers.
In conclusion, suggestion selling is a valuable sales technique that can benefit both businesses and customers. By effectively implementing suggestion selling, businesses can increase their sales and build stronger relationships with their customers.