UTM code, or Urchin Tracking Module code, is a simple piece of code that you can attach to a custom URL to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
UTM codes are used mainly in digital marketing to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, therefore, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to those campaign parameters.
A UTM code has five variants of URL parameters used by marketers to track the success of online marketing campaigns across traffic sources and publishing media.
You can use a UTM code generator, like the one provided by Google Analytics, to create a UTM code. Simply fill in the information about your campaign, and the generator will create the UTM code for you.
Google Analytics is the most common software used with UTM codes. However, other analytics tools such as Kissmetrics and Mixpanel can also use UTM codes.
UTM codes allow you to track the effectiveness of your marketing campaigns. They give you detailed information about where your traffic is coming from and how your campaigns are performing. This can help you to make more informed decisions about where to invest your marketing budget.
In conclusion, UTM codes are an essential tool for any digital marketer. They provide valuable information about your campaigns and traffic sources, helping you to make smarter marketing decisions.