Voice of the Customer (VoC) is a feedback collection process that provides insights into customer experiences and expectations, used to improve products or services.


Voice of the Customer (VoC) is a term that describes your customer's feedback about their experiences with and expectations for your products or services. It focuses on customer needs, expectations, understandings, and product improvement. A robust VoC program will gather, analyze, and report on all customer feedback data.

Usage and Context

VoC is used by businesses to improve their products or services based on the feedback they receive from their customers. This can be achieved through various means such as surveys, social media monitoring, customer reviews, and interviews. The data collected is then analyzed and used to make informed decisions about product development, marketing strategies, and customer service improvements.


What is the purpose of VoC?

The main purpose of VoC is to provide businesses with insights into what their customers think about their products or services. This information can then be used to improve customer satisfaction, loyalty, and ultimately, revenue.

How can VoC be collected?

VoC can be collected through various methods including surveys, social media monitoring, customer reviews, and interviews.

What is the difference between VoC and market research?

While they are similar, the main difference is that VoC is focused on the feedback from customers while market research is more focused on the market as a whole.

Related Software

There are many software options available for businesses to collect and analyze VoC data. Some of the most popular include Qualtrics, Medallia, and Clarabridge.


Implementing a VoC program can have numerous benefits for a business. These include improving customer satisfaction, increasing customer loyalty, guiding product development, informing marketing strategies, and driving revenue growth.


In conclusion, VoC is a crucial aspect of business strategy. By listening to the voice of the customer, businesses can make informed decisions that lead to improved customer satisfaction and increased profitability.

Related Terms

CSAT (Customer Satisfaction)

CSAT (Customer Satisfaction) is a key performance indicator that measures the satisfaction level of customers with a company's products or services.

Customer Loyalty

Customer loyalty refers to the likelihood of repeat customers choosing a specific brand or company over its competitors. It is beneficial for business growth and profitability.

Customer Loyalty Analyst

A Customer Loyalty Analyst is a professional who interprets customer data to understand factors influencing loyalty, aiming to develop strategies that increase customer retention.

Customer Loyalty Consultant

A Customer Loyalty Consultant is a professional who helps businesses improve customer retention and satisfaction, ultimately increasing revenue.

Customer Loyalty Director

A Customer Loyalty Director is responsible for developing and implementing strategies to improve customer loyalty and retention.

Customer Loyalty Manager

A Customer Loyalty Manager is a professional who manages customer retention and loyalty strategies to ensure customer satisfaction and boost business profitability.

Customer Loyalty Specialist

A Customer Loyalty Specialist is a professional focused on maintaining and enhancing a company's relationship with its customers to increase customer satisfaction, retention, and loyalty.

Customer Loyalty Strategist

A Customer Loyalty Strategist is a professional who develops strategies to foster customer loyalty, leading to increased business profits and growth.

Customer Satisfaction Analyst

A Customer Satisfaction Analyst is a professional responsible for analyzing customer feedback to improve satisfaction levels.

Customer Satisfaction Coordinator

A Customer Satisfaction Coordinator is a professional who ensures customer satisfaction with a company's products or services.

Customer Satisfaction Director

A Customer Satisfaction Director is a high-level executive who oversees customer service activities, develops customer service policies, and measures customer satisfaction.

Customer Satisfaction Executive

A Customer Satisfaction Executive is responsible for ensuring outstanding service and support to customers, aiming to increase customer satisfaction, loyalty, and retention.

Customer Satisfaction Manager

A Customer Satisfaction Manager is a critical role in businesses, responsible for improving customer service and satisfaction.

Customer Satisfaction Metrics

Customer Satisfaction Metrics are quantitative measures used to assess the level of customer satisfaction with a company's products or services.

Customer Satisfaction Research Director

A Customer Satisfaction Research Director oversees research activities aimed at understanding customer satisfaction levels, helping businesses improve their customer relationship strategies.

Customer Satisfaction Researcher

A Customer Satisfaction Researcher is a professional who conducts research to understand and improve a company's customer satisfaction.

Customer Satisfaction Specialist

A Customer Satisfaction Specialist is a professional who ensures customer needs are met, handles queries, and works towards improving customer satisfaction.

Customer Satisfaction Strategist

A Customer Satisfaction Strategist is a professional who develops strategies to improve customer satisfaction, enhance customer experience, and drive business growth.

Customer Satisfaction Survey Analyst

A Customer Satisfaction Survey Analyst designs and implements surveys to gauge customer satisfaction. They analyze results to help companies improve.
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