WOMM (Word of Mouth Marketing) is a marketing strategy that uses the influence of customers to promote a product or service.


Word of Mouth Marketing (WOMM) is a marketing strategy that relies on the influence of customers to promote a brand, product, or service. It's the process of encouraging organic discussions and sharing of experiences among consumers. WOMM is a powerful tool as consumers tend to trust recommendations from friends, family, or peers more than traditional advertising.

Usage and Context

WOMM can be used in various ways. It can be as simple as a conversation between friends about a product or service they enjoyed, or it can be a more structured approach like a referral program. Businesses can use WOMM to their advantage by providing exceptional customer service or creating a unique product that people naturally want to talk about. Social media also plays a significant role in WOMM, as consumers can easily share their experiences online.


What is the importance of WOMM?

WOMM is crucial as it generates trust among consumers. People are more likely to purchase a product or service based on recommendations from people they know and trust.

How can businesses encourage WOMM?

Businesses can encourage WOMM by delivering high-quality products and services, providing excellent customer service, and creating a memorable customer experience.

Related Software

There are various software tools available that help in tracking and managing WOMM like ReferralCandy, Yotpo, and Ambassador.


WOMM has multiple benefits. It's cost-effective, builds customer trust, and can significantly increase sales. It also helps in building brand loyalty and creating a strong brand image.


In conclusion, WOMM is a powerful marketing tool that businesses should consider incorporating into their marketing strategy. It's an effective way to build trust and loyalty among customers and can significantly boost sales.

Related Terms

Influencer Marketing

Influencer Marketing is a social media marketing strategy that uses endorsements from influencers to promote products or services.

SMM (Social Media Marketing)

SMM (Social Media Marketing) is a form of internet marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.

Social Media Marketing

Social Media Marketing is a digital marketing strategy that uses social media platforms to promote a product, service, or brand.

Social Media Marketing Analyst

A Social Media Marketing Analyst is a professional who uses data from social media platforms to help businesses optimize their marketing strategies.

Social Media Marketing Director

A Social Media Marketing Director is a professional responsible for developing and implementing marketing strategies for a business's social media sites.

Social Media Marketing Manager

A Social Media Marketing Manager is a professional who manages and optimizes a company's presence on social media platforms to increase brand awareness and sales.

Social Media Marketing Specialist

A Social Media Marketing Specialist is a professional who uses social media platforms to promote a brand, product, or service, increasing online presence and improving marketing and sales efforts.

VM (Viral Marketing)

Viral Marketing (VM) is a strategy that uses viral content to increase brand awareness and reach a wider audience. It leverages social networks for promotion.
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  • epayco
  • appinstitute
  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter