Almost anyone today can create a website. The important question to consider is whether that website will have any real worth or not. At the end of the day, that’s what differentiates the successful online businesses from those that never amount to much. So, if you are having difficulties with establishing your authority online or a website that is simply not pulling its weight, perhaps the time to revisit your setup has come. And we’re here to offer you some creative guidelines on the topic of how to boost your website value.
Why is determining your website value so important?
Today, you can’t hope to run a successful company without a strong online presence. You need to consider that over 80 percent of modern-day consumers search for services and products online. Each of those consumers is a reason more to ensure that your website value is up to the task. The goal is simple – achieve perfect optimization of your website in the eyes of users and search engines.
Once you find the perfect combination of user experience and technical optimization, you are well on your way to develop your brand. However, in order to get there, there are certain measures that you can take. So, let’s see if we can simplify the entire process for you:
6 easy guidelines to help boost your website value
“Value” is not as easily defined as one might think. It is a variable factor that is constantly in motion. So, to start off the upgrade of your website, you first need to define what gives it value. Analyze the market and your competitors in order to establish what makes a website valuable in the online environment. Once you have that, you can tend to taking one step at a time to boost your website value:
1. Repurpose your website
Too many business owners tend to look at their websites like billboards. As a result, you find countless websites with no purpose other than promoting their company name and basic information. However, as we all know – websites can be so much more than a fancy notepad:
- You can use your website as an e-commerce shop for selling products.
- Your website can offer professional insight into serious topics and case studies through articles and blogs.
- You often find companies designing their websites to answer online inquiries regarding the services they offer.
The point behind this is to define the purpose of your website and then express it through CTAs and the overall design of your site. Remember that, at the beginning and end of each day, your website is the showcase for your company.
2. Make sure that your content is up to the task
One of the fundamental points of websites is to give online visitors and search engines answers. And the best way to answer the many questions potential customers have online is through your website content. That is also one of the ways how you can boost your website value. SEO has become crucial in the establishment of online authority and website value.
Whether we are looking at pages or articles, you need specific criteria to meet with your content. So, rather than blabbering out content with no particular weight, take your time and provide useful, quality content for users. Your website’s value will largely depend on its ability to provide the best answers to popular online questions. The way to achieve that is through content that is:
- Perfectly Optimized
- Well Designed
3. Focus on the overall user experience
One of the textbook ways to boost your website value is by ensuring the best possible user experience. As a combination of visual, informative, technical, and functional elements, user experience determines your website’s influence on site visitors. From simple site navigation to making your website faster, there are plenty of standards to fulfill that will make your website more user-friendly.
Naturally, you might not be able to get it all in one go, but luckily, you are not alone in this endeavor. That is why hiring professional SEO companies or website maintenance teams is always recommended. Experienced teams can conduct the research necessary to establish your target audience and market requirements and then apply them to your site accordingly.
4. Tend to your User Interface
You can’t really upgrade user experience without dedicating time and energy to your user interface. You need both to boost your website value. Consumers today have less and less of an attention span, meaning that you need to get your message through in as little time as possible. An interface is worth a thousand words – nothing is more true than this is in the modern world. So, here are some practical checkups to focus on:
- Pay attention to the overall theme of your website, colors, buttons, menus, images, live chat solutions, etc.
- Make sure both the desktop and mobile versions of your site are responsive and equally good.
- Make sure that your layout is structured with headlines and subtitles, proper unified font style, quality images with ‘alt’ texts, etc.
Remember that simplicity is your friend. People today want simple quality answers to their online queries, and they want them fast. If you want to boost your website value, you will make sure that it contains all the information people expect.
5. Ensure regular updates
One of the worst ways for a website to drop in value is to be outdated in terms of updates. That is why it is so important to make sure that all plugins and tools on your site are updated regularly. Otherwise, you risk red flags and devaluation of your website. So, you have two options here:
- Make updates on your own.
- Hire a team of professionals to handle the updates for you.
A good idea here would be to use WordPress as a platform for your site. Simple to use and maintain, WP offers plenty of practical solutions that enable companies to maximize their website value and stay ahead of the competition.
6. Boost your website value through the functionality
It’s important to understand that earning value is a long and difficult process, whereas losing value comes easy and fast. That is why you need to ensure that nothing goes wrong by:
- Conducting malware scans
- Clearing your cache and reducing your loading speed
- Offering short and simple URLs
- Including search features
- Improving website security, etc.
Finally, consider the practice of website audits to test your website value
Sometimes, you can’t beat an objective opinion and a third-party set of website analysis tools. So, rather than relying on your own subjective judgments, you might want to consult others to rate your website and find potential issues. That way, you will be able to gain a neutral consult on potentially new ways to boost your website value.