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Unlock a 40% Increase in Email Open Rate: The Secret Strategy

Luca MicheliJul 15, 2023
Unlock a 40% Increase in Email Open Rate: The Secret Strategy

We are always searching for new tricks to improve our metrics. Today I want to share with you a single tip that can improve your email open rate by 40%.

In fact, this hack is not widely used yet and you can take advantage before everyone else does it.

Have you ever received a newsletter on Gmail on your phone? I guess so.

Check out now on your phone how many emails have the colored circle on their left with a single letter in it. Checked?

I guess 90% of them have a colored circle, and just some have a clear face.

People are more willing to open an email if they can see a human face near the text.

Get more tips on how to improve your open rate.

Why? Because the email looks like it was sent personally by you.

gmail custom image

So how can I add my face to that circle to improve the email open rate?

It’s easy. Let’s start!

Step 1

Check the address you are using to send your campaigns.

When you send a campaign with Customerly Email, usually this address is something like this

If you are using Customerly email marketing to send your newsletter, you should use this address to proceed to the next step.

Step 2

Register an account of Google + on this address and use the address you are using as the sender

Step 3

Add your profile image

set gmail custom picture

Step 4

You are ready to increase your open rate now! Every time you will send a campaign via email, your readers will see this picture as a preview.


This will improve your open rate by getting more attention when someone opens their Gmail, but if you want to double down your open rate performance, check this article on the best practices to improve your open rate.

Luca Micheli

Luca Micheli

CEO @ Customerly

Luca Micheli is a serial tech entrepreneur with one exited company and a passion for bootstrap digital projects. He's passionate about helping companies to succeed with marketing and business development tips.

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