Acceptable Spam Report Rate is the permissible percentage of email recipients marking an email as spam, used to gauge email quality and relevance.


The term 'Acceptable Spam Report Rate' refers to the permissible percentage of recipients who mark a certain email as spam. It is a critical metric used by email service providers (ESPs) to gauge the quality of an email list and the relevance of the email content. Email senders should strive to maintain a low spam report rate to ensure deliverability of their emails.

Usage and Context

In the context of email marketing, the Acceptable Spam Report Rate is used to evaluate the effectiveness of an email campaign. A high spam report rate indicates that the emails are not well-received by the recipients, which may lead to a lower email deliverability rate. ESPs usually set a threshold for the acceptable spam report rate, and if the rate exceeds this threshold, the sender's email sending capability may be restricted or suspended.


What is an acceptable spam report rate?

The acceptable spam report rate can vary depending on the ESP. However, a common benchmark is less than 0.1%.

How can I reduce my spam report rate?

Ensuring that your email content is relevant and valuable to the recipients, obtaining explicit permission before sending emails, and making it easy for recipients to unsubscribe can help reduce your spam report rate.

Related Software

Email service providers like MailChimp, SendGrid, and Constant Contact provide tools to monitor and manage your spam report rate.


Maintaining a low spam report rate helps ensure high email deliverability, preserves your email sender reputation, and improves the effectiveness of your email marketing campaigns.


Understanding and monitoring your spam report rate is crucial for successful email marketing. Strive to keep this rate low to ensure your emails reach your intended recipients.

Related Terms

ESP (Email Service Provider)

ESP stands for Email Service Provider, a company that offers email services. It is primarily used by businesses for email marketing.

Email Deliverability

Email Deliverability refers to the ability of an email to reach the recipient's inbox without being flagged as spam or getting lost.

Email Marketing

Email marketing is a direct marketing strategy that involves sending emails to prospects and customers to promote products, discounts, and events.

Email Marketing Analyst

An Email Marketing Analyst is a professional who analyzes and improves email marketing campaigns, leading to increased customer engagement and sales.

Email Marketing Automation

Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.

Email Marketing Director

An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.

Email Marketing Manager

An Email Marketing Manager is a professional who manages email marketing campaigns, strategizes, and implements plans to promote a product or service.

Email Marketing Metrics

Email Marketing Metrics are key indicators used to measure the performance and effectiveness of email marketing campaigns.

Email Marketing Specialist

An Email Marketing Specialist is a professional who handles all aspects of email marketing campaigns, from planning to execution and analysis.

Email Marketing Strategist

An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.

Email Service Provider (ESP)

An Email Service Provider (ESP) is a company that offers services for sending out email campaigns. It's a crucial tool for email marketing.

Mass Email Marketing

Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.

Permission Email Marketing

Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent.

Viral Email Marketing

Viral Email Marketing is a strategy that uses compelling email content to encourage recipients to share the message, increasing brand reach and conversions.
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