Email Deliverability refers to the ability of an email to reach the recipient's inbox without being flagged as spam or getting lost.


Email Deliverability refers to the ability of an email to successfully reach the inbox of the recipient without being flagged as spam or getting lost in the process. It is a crucial aspect of email marketing and communication strategy as it directly impacts the effectiveness of email campaigns.

Usage and Context

Email deliverability is a metric used by businesses and email marketers to gauge the success of their email campaigns. It is often expressed as a percentage, with 100% deliverability meaning all emails sent were successfully delivered to the recipient’s inbox. The deliverability rate is influenced by several factors including the sender's reputation, email content, and the recipient's email service provider's rules.


What affects email deliverability?

Several factors can affect email deliverability including the quality of your email list, the reputation of your IP address, your email content, and whether your email is flagged as spam by recipients.

How can I improve email deliverability?

You can improve email deliverability by maintaining a clean email list, following best email practices, avoiding spam trigger words in your content, and regularly monitoring your email metrics.

Related Software

There are several tools available that can help improve email deliverability, including Mailchimp, SendinBlue, and Constant Contact.


Ensuring high email deliverability is beneficial as it ensures your messages reach your target audience, improving open rates, click-through rates, and ultimately, the success of your email marketing efforts.


In conclusion, email deliverability is a pivotal aspect of any successful email marketing campaign. By understanding and optimizing this metric, businesses can significantly improve their communication with customers and prospects.

Related Terms

Click-Through Rate

Click-Through Rate (CTR) is a key performance metric in digital marketing that measures the percentage of people who click on an ad after seeing it.

Email Marketing

Email marketing is a direct marketing strategy that involves sending emails to prospects and customers to promote products, discounts, and events.

Email Marketing Analyst

An Email Marketing Analyst is a professional who analyzes and improves email marketing campaigns, leading to increased customer engagement and sales.

Email Marketing Automation

Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.

Email Marketing Director

An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.

Email Marketing Manager

An Email Marketing Manager is a professional who manages email marketing campaigns, strategizes, and implements plans to promote a product or service.

Email Marketing Metrics

Email Marketing Metrics are key indicators used to measure the performance and effectiveness of email marketing campaigns.

Email Marketing Specialist

An Email Marketing Specialist is a professional who handles all aspects of email marketing campaigns, from planning to execution and analysis.

Email Marketing Strategist

An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.

Mass Email Marketing

Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.

Permission Email Marketing

Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent.

Spam Filter

A spam filter is a program that detects unwanted email, preventing these messages from reaching a user's inbox. It improves email experience and security.

Viral Email Marketing

Viral Email Marketing is a strategy that uses compelling email content to encourage recipients to share the message, increasing brand reach and conversions.
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