A meta description is a brief summary of a webpage's content displayed in search engine results, used to attract users to click on the webpage link.


The term 'Meta Description' refers to a brief summary of a webpage's content that is displayed in search engine results. It is an HTML attribute that provides a concise explanation of the contents of a webpage. Though it does not directly influence a page's ranking on search engines, it plays a significant role in attracting users to click on the webpage link.

Usage and Context

Meta descriptions are used in a webpage's HTML code and are not visible on the webpage itself. They are often displayed in search engine results underneath the page title and URL. A well-optimized meta description gives a clear idea of what the webpage is about, enticing potential visitors to click through from the search engine results page.


  • What is the optimal length for a meta description?

The optimal length for a meta description is typically between 50-160 characters. It's essential to keep it concise while ensuring it accurately describes the webpage content.

  • Does a meta description affect SEO ranking?

Although meta descriptions do not directly influence SEO ranking, they can significantly impact click-through rates. A well-written meta description can attract more users to click on your webpage, improving its overall performance.

Related Software

There are various software tools available to help you write effective meta descriptions, including Yoast SEO, Moz Pro, and SEMrush.


An optimized meta description can increase click-through rates from search engine results by providing a clear and enticing summary of your webpage. This can result in more traffic to your site and potentially higher conversion rates.


In conclusion, while meta descriptions may not directly affect your SEO ranking, they are a crucial component of your SEO strategy. A well-crafted meta description can attract more users to your website, leading to increased traffic and conversions.

Related Terms

Click-Through Rate

Click-Through Rate (CTR) is a key performance metric in digital marketing that measures the percentage of people who click on an ad after seeing it.

Local SEO

Local SEO is a strategic process that helps businesses to increase their visibility in local searches, thus attracting high-quality traffic.

Meta Tags

Meta tags are HTML tags that describe a page's content, helping search engines understand what the content is about.

SEO (Search Engine Optimization)

SEO is a digital marketing strategy used to improve a website's visibility in search engine results, thereby attracting more traffic and potential customers.

SEO Audit

An SEO Audit is a process that involves examining a website's search engine friendliness in multiple areas to identify issues affecting organic search performance.

SEO/SEM Specialist

An SEO/SEM Specialist is a professional who manages a company's SEO and SEM initiatives to improve online presence and drive web traffic.

SERP (Search Engine Results Page)

SERP (Search Engine Results Page) is the page that users see after they perform a search in a search engine. It includes the list of web pages, a short snippet or summary, and a URL.

Search Engine Results Page (SERP)

A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a query, containing both organic results and paid advertisements.

White Hat SEO

White Hat SEO refers to the ethical and acceptable practices recommended by search engines for improving a website's search engine rankings.
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  • epayco
  • appinstitute
  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter