Page Authority is a score that predicts how well a specific page will rank on search engine result pages. It's a tool used in SEO to compare the strength of different pages.


Page Authority (PA) is a score, ranging from one to 100, that predicts how well a specific page will rank on search engine result pages (SERPs). Developed by Moz, an SEO software company, the score is calculated by evaluating multiple factors, including the number of total links and linking root domains, into a single PA score. This score can then be used to compare the strength of different pages and predict which page will perform better in search engine rankings.

Usage and Context

Page Authority is used by SEO professionals and site owners to understand the strength of specific pages on their site compared to others. It provides insights on how to improve the performance of a page in terms of search engine ranking. It's important to note that PA is a comparative tool, so a high PA score doesn't guarantee high search rankings, but rather suggests a page is more likely to rank well compared to other pages.


What is the difference between Page Authority and Domain Authority?

While Page Authority predicts the ranking potential of a single page, Domain Authority predicts the ranking potential of entire websites.

How can I improve my Page Authority?

Improving your Page Authority is not a direct process, but it can be achieved by improving your overall SEO, particularly link building.

Related Software

Some related software that can help you check or improve your Page Authority includes Moz, SEMrush, and Ahrefs.


Page Authority can help you identify the pages on your site that have the most potential to rank well in search engines, allowing you to focus your SEO efforts on these pages. It can also provide insights into the effectiveness of your SEO campaigns.


In conclusion, Page Authority is a valuable metric for any SEO professional or site owner. It allows you to understand the potential of your individual pages to rank in search engines, guiding your SEO strategy and allowing you to maximize your site's performance.

Related Terms


Backlinks are links from one website to another, playing a significant role in SEO as they influence a website's ranking.

Domain Authority

Domain Authority is a score that predicts a website's ability to rank on search engines. It's a useful tool for tracking SEO efforts.

Link Building

Link Building is a crucial SEO strategy which involves acquiring hyperlinks from other websites to improve visibility and ranking.

Local SEO

Local SEO is a strategic process that helps businesses to increase their visibility in local searches, thus attracting high-quality traffic.

SEO (Search Engine Optimization)

SEO is a digital marketing strategy used to improve a website's visibility in search engine results, thereby attracting more traffic and potential customers.

SEO Audit

An SEO Audit is a process that involves examining a website's search engine friendliness in multiple areas to identify issues affecting organic search performance.

SEO/SEM Specialist

An SEO/SEM Specialist is a professional who manages a company's SEO and SEM initiatives to improve online presence and drive web traffic.

White Hat SEO

White Hat SEO refers to the ethical and acceptable practices recommended by search engines for improving a website's search engine rankings.
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  • appinstitute
  • epayco
  • paykickstart
  • njlitics
  • nibol
  • startupgeeks
  • paymo
  • tedx
  • tweethunter