Page Authority (PA) is a score, ranging from one to 100, that predicts how well a specific page will rank on search engine result pages (SERPs). Developed by Moz, an SEO software company, the score is calculated by evaluating multiple factors, including the number of total links and linking root domains, into a single PA score. This score can then be used to compare the strength of different pages and predict which page will perform better in search engine rankings.
Page Authority is used by SEO professionals and site owners to understand the strength of specific pages on their site compared to others. It provides insights on how to improve the performance of a page in terms of search engine ranking. It's important to note that PA is a comparative tool, so a high PA score doesn't guarantee high search rankings, but rather suggests a page is more likely to rank well compared to other pages.
What is the difference between Page Authority and Domain Authority?
While Page Authority predicts the ranking potential of a single page, Domain Authority predicts the ranking potential of entire websites.
How can I improve my Page Authority?
Improving your Page Authority is not a direct process, but it can be achieved by improving your overall SEO, particularly link building.
Some related software that can help you check or improve your Page Authority includes Moz, SEMrush, and Ahrefs.
Page Authority can help you identify the pages on your site that have the most potential to rank well in search engines, allowing you to focus your SEO efforts on these pages. It can also provide insights into the effectiveness of your SEO campaigns.
In conclusion, Page Authority is a valuable metric for any SEO professional or site owner. It allows you to understand the potential of your individual pages to rank in search engines, guiding your SEO strategy and allowing you to maximize your site's performance.