Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., 'retailers' or 'merchants') pay marketing companies (a.k.a, 'affiliates' or 'publishers') when a specific action is completed; such as a sale, lead, or click.
Performance Marketing is used by companies to expand their reach into the market through partnerships with affiliates who promote the company's products or services. Advertisers only pay when a specific action (like a purchase, a form submission, or a click) is taken by a user, making it a cost-effective and risk-free form of advertising.
There are several types of Performance Marketing, including Affiliate Marketing, Influencer Marketing, Email Marketing, Search Engine Marketing (SEM), and Social Media Marketing.
In Performance Marketing, advertisers partner with affiliates to promote their products or services. The affiliates are then paid a commission for every action completed by a user, such as a sale, lead, or click.
There are several software tools available to manage Performance Marketing campaigns, such as HasOffers, CAKE, Voluum, and HitPath.
Performance Marketing offers several benefits, including cost-effectiveness, risk-free advertising, measurable results, and a wider reach into the market.
In conclusion, Performance Marketing is an effective and efficient form of online advertising that offers measurable results and a high return on investment.