Performance Marketing
Performance Marketing is a type of online advertising where advertisers pay marketing companies when a specific action is completed.
Definition
Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., 'retailers' or 'merchants') pay marketing companies (a.k.a, 'affiliates' or 'publishers') when a specific action is completed; such as a sale, lead, or click.
Usage and Context
Performance Marketing is used by companies to expand their reach into the market through partnerships with affiliates who promote the company's products or services. Advertisers only pay when a specific action (like a purchase, a form submission, or a click) is taken by a user, making it a cost-effective and risk-free form of advertising.
FAQ
What are the types of Performance Marketing?
There are several types of Performance Marketing, including Affiliate Marketing, Influencer Marketing, Email Marketing, Search Engine Marketing (SEM), and Social Media Marketing.
How does Performance Marketing work?
In Performance Marketing, advertisers partner with affiliates to promote their products or services. The affiliates are then paid a commission for every action completed by a user, such as a sale, lead, or click.
Related Software
There are several software tools available to manage Performance Marketing campaigns, such as HasOffers, CAKE, Voluum, and HitPath.
Benefits
Performance Marketing offers several benefits, including cost-effectiveness, risk-free advertising, measurable results, and a wider reach into the market.
Conclusion
In conclusion, Performance Marketing is an effective and efficient form of online advertising that offers measurable results and a high return on investment.
Related Terms
Affiliate Marketing
Affiliate marketing is a strategy where affiliates promote a business's products or services for a commission. It's used extensively in e-commerce and online businesses.Email Marketing
Email marketing is a direct marketing strategy that involves sending emails to prospects and customers to promote products, discounts, and events.Email Marketing Analyst
An Email Marketing Analyst is a professional who analyzes and improves email marketing campaigns, leading to increased customer engagement and sales.Email Marketing Automation
Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.Email Marketing Director
An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.Email Marketing Manager
An Email Marketing Manager is a professional who manages email marketing campaigns, strategizes, and implements plans to promote a product or service.Email Marketing Metrics
Email Marketing Metrics are key indicators used to measure the performance and effectiveness of email marketing campaigns.Email Marketing Specialist
An Email Marketing Specialist is a professional who handles all aspects of email marketing campaigns, from planning to execution and analysis.Email Marketing Strategist
An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.Influencer Marketing
Influencer Marketing is a social media marketing strategy that uses endorsements from influencers to promote products or services.Mass Email Marketing
Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.Permission Email Marketing
Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent.SEM (Search Engine Marketing)
An in-depth guide on Search Engine Marketing (SEM), a digital marketing strategy to increase the visibility of a website in search engine results pages.SMM (Social Media Marketing)
SMM (Social Media Marketing) is a form of internet marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.Search Engine Marketing
Search Engine Marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages through paid advertising.Search Engine Marketing Automation
Search Engine Marketing Automation (SEMA) is the use of software to automate tasks in search engine marketing, improving online visibility and traffic.Social Media Marketing
Social Media Marketing is a digital marketing strategy that uses social media platforms to promote a product, service, or brand.Social Media Marketing Analyst
A Social Media Marketing Analyst is a professional who uses data from social media platforms to help businesses optimize their marketing strategies.Social Media Marketing Director
A Social Media Marketing Director is a professional responsible for developing and implementing marketing strategies for a business's social media sites.Social Media Marketing Manager
A Social Media Marketing Manager is a professional who manages and optimizes a company's presence on social media platforms to increase brand awareness and sales.Social Media Marketing Specialist
A Social Media Marketing Specialist is a professional who uses social media platforms to promote a brand, product, or service, increasing online presence and improving marketing and sales efforts.Viral Email Marketing
Viral Email Marketing is a strategy that uses compelling email content to encourage recipients to share the message, increasing brand reach and conversions.
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