Setting Up Tones and Formality Levels
Building an AI-Powered Support System Without Code
🎤 Does Your AI Sound Like You? Let’s Fix That!
If your AI sounds like a robot, your brand might too. In this video, learn how to craft Aura’s personality so it speaks your language—whether that’s formal and polished or warm and witty.
📌 Here’s what you’ll learn:
- 🧠 What “formality levels” really mean (and how to pick the right one)
- 🎭 How to mix and match tones for the perfect AI voice
- 🛠️ Real examples of tone sets for different brand personalities
- 🧪 How to test and tweak until your support feels just right
- 🔁 Using feedback to keep Aura aligned with your evolving brand
💡 Real-World Example:
A fun, approachable e-commerce brand selected Friendly, Personable, Empathetic, Energetic, and Polite—and saw a 20% boost in customer satisfaction scores within weeks!
- ✅ Ready to build an assistant that feels like part of your team?
Watch now and start crafting Aura’s voice to fit your brand perfectly.
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Transcript
Auto-generated from the video captions; it may contain errors.
Welcome back. Today we are tackling a key ingredient in making Aura feels like a part of your brand. Setting up tones and formality level. This is all about giving your AI the right personality so it feels natural and assigned with your company's vibe. Should Aura be warm and friendly, serious or professional, or maybe somewhere in between. Let's dive into how to make Aura sound just right. Setting the formality level. In the project settings, you will find three options. Casual, neutral, and formal. Here's what they mean. Casual is relaxed and conversational. Perfect for approachable, easygoing brand. Natural is balanced, professional, but still friendly. A great default if you're unsure.
Formal is polished and reserved. Ideal for industries like finance or healthcare where professionalism is the key. Choose the level that best reflect your brand voice and customer expectations. Step number two, add personality with tones. Now, let's bring some more personality into Orura's responses by selecting tones. Woo! You can choose up to five tones to give Aura a unique voice. Here are some I like. Friendly, warm, and inviting, a customer favorite. Empathetic, perfect for sensitive issues or frustrated customers. Confident add authority to answers. Great for FAQs. Funny lights the mood, ideal for playful brands. Professional is polished and respectful for formal industries. Witty adds clever twist for brands that want to stand out.
With 18 stones to choose from, you can tailor Aura to match your brand perfectly. Now, the third step is selecting and testing your tones. Here's how to make sure your tone is the mark. Pick five tones that match your brand. For example, if your brand is approachable and energetic, try friendly, personable, empathetic, energetic, and polite. If your brand is bold and confident, go for confident, persuasive, passionate, passionate, inspirational and adventurous. Now test the tones in real scenarios. Run tests with common customer situation. Does our sound calm and empathetic in troubleshooting? Does it stay professional in former queries? Testing helps ensure the tone feels natural and consistent.
Adjust based on feedback. Listen to what your customers are saying. They love Aura's personality. you're golden. If not, tweak the setting. Small adjustments can make a big impact on creating a smooth, delightful experience. In the next lesson, we will dive into building your first chat flow. This is where we put everything together to create a seamless support journey for your customers. See you there.

