A bounced email is a message returned to the sender because it was not deliverable. Understanding bounced emails can improve email marketing strategies.


A bounced email, also known as a non-delivery report or failed delivery message, is an electronic message returned to the sender because it was not deliverable for some reason. This could be due to a temporary issue, such as a full inbox, or a permanent problem, such as an invalid or closed email address.

Usage and Context

Bounced emails are common in email marketing and other forms of digital communication. They can significantly affect the performance of email marketing campaigns. Understanding the bounce rate, which is the percentage of sent emails that could not be delivered, can help businesses improve their email marketing strategies.


What causes an email to bounce?

An email can bounce for several reasons, including a full inbox, an out-of-office reply, an invalid email address, or a blocked server.

What is the difference between a hard bounce and a soft bounce?

A hard bounce is a permanent delivery failure, typically caused by an invalid or closed email address. A soft bounce is a temporary delivery failure, often due to a full mailbox or a temporary server issue.

Related Software

Some popular email marketing software, such as MailChimp, SendinBlue, and Constant Contact, provide detailed reports on bounced emails, allowing businesses to track and manage their bounce rates.


Understanding and managing bounced emails can help businesses improve their email deliverability, engagement, and conversion rates. It can also protect their sender reputation, which can be damaged by high bounce rates.


In conclusion, a bounced email is a common issue in email marketing that can affect a business's email deliverability and sender reputation. By understanding the causes and types of bounced emails, businesses can take steps to reduce their bounce rates and improve their email marketing effectiveness.

Related Terms

BR (Bounce Rate)

Bounce Rate (BR) is a digital marketing term that represents the percentage of visitors who enter a website and then leave without viewing other pages.

Bounce Rate

Bounce Rate is a web analytics metric that represents the percentage of visitors who leave a site after viewing only one page. It's a measure of a website's effectiveness in retaining visitors.

Bounce Rate Analysis

Bounce Rate Analysis is a method used to measure the behavior of website visitors. It is an essential tool for improving website engagement and SEO ranking.

Email Deliverability

Email Deliverability refers to the ability of an email to reach the recipient's inbox without being flagged as spam or getting lost.

Email Marketing

Email marketing is a direct marketing strategy that involves sending emails to prospects and customers to promote products, discounts, and events.

Email Marketing Analyst

An Email Marketing Analyst is a professional who analyzes and improves email marketing campaigns, leading to increased customer engagement and sales.

Email Marketing Automation

Learn about Email Marketing Automation, its usage, benefits, related software and common questions related to it.

Email Marketing Director

An Email Marketing Director is a professional who manages an organization's email marketing strategies. They plan, develop, and maintain effective email campaigns.

Email Marketing Manager

An Email Marketing Manager is a professional who manages email marketing campaigns, strategizes, and implements plans to promote a product or service.

Email Marketing Metrics

Email Marketing Metrics are key indicators used to measure the performance and effectiveness of email marketing campaigns.

Email Marketing Specialist

An Email Marketing Specialist is a professional who handles all aspects of email marketing campaigns, from planning to execution and analysis.

Email Marketing Strategist

An Email Marketing Strategist is a professional who develops and executes email marketing campaigns to promote a product, service, or idea.

Mass Email Marketing

Mass Email Marketing is a digital marketing strategy that involves sending promotional emails to a large group of people or potential customers at once.

Permission Email Marketing

Permission email marketing is a form of digital marketing that involves sending promotional emails to individuals who have given their consent.

Viral Email Marketing

Viral Email Marketing is a strategy that uses compelling email content to encourage recipients to share the message, increasing brand reach and conversions.
Live Chat Messenger Chat Details
Live Chat Messenger Conversation History

Elevate Customer Service to the Next Level. Today.

No Credit Card
Install in 60s
14-day Free Trial
You'll be in good company
0 businesses rely on us to improve their support, sales and marketing automation
  • epayco
  • appinstitute
  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter
  • epayco
  • appinstitute
  • paykickstart
  • nibol
  • njlitics
  • paymo
  • tedx
  • startupgeeks
  • tweethunter