Net Customer Outcome (NCO) is a business metric that measures the overall result of a customer's interaction with a company or brand, providing insights into customer satisfaction and loyalty.


Net Customer Outcome (NCO) is a business metric that measures the overall result of a customer's interaction with a company or brand. It encompasses all aspects of the customer experience, from the initial contact through the final resolution or completion of a transaction. It's a holistic approach to assessing customer satisfaction and loyalty.

Usage and Context

In a business context, NCO is used to evaluate the effectiveness of customer service, sales strategies, and marketing campaigns. It's a way to quantify the customer experience, providing a clear picture of how well a company is meeting its customers' needs and expectations. NCO can be used to identify areas of strength and weakness, inform strategic planning, and drive improvements in customer service and engagement.


What are the components of NCO?

The NCO consists of various elements, including customer satisfaction, customer loyalty, and customer advocacy. It may also include measures of customer effort (how easy it is for customers to do business with the company) and customer lifetime value.

How is NCO calculated?

NCO is typically calculated by aggregating various customer metrics, such as customer satisfaction scores, loyalty ratings, and advocacy rates. It may also include financial metrics, like customer lifetime value or revenue per customer.

Related Software

There are many software solutions that can help businesses measure and improve their NCO. These include customer relationship management (CRM) systems, customer feedback tools, and analytics platforms.


Implementing NCO can bring numerous benefits to a business. It can help improve customer satisfaction and loyalty, increase customer retention, and boost revenue. It can also provide valuable insights that can guide strategic planning and decision-making.


In conclusion, NCO is a valuable tool for any business that wants to improve its customer experience. By focusing on the overall outcome of customer interactions, companies can gain a deeper understanding of their customers' needs and expectations, and make informed decisions that enhance customer satisfaction and loyalty.

Related Terms

CES (Customer Effort Score)

Customer Effort Score (CES) is a metric that measures the effort a customer has to exert to get an issue resolved or a request fulfilled.

CLV (Customer Lifetime Value)

CLV or Customer Lifetime Value is a prediction of the net profit attributed to the entire future relationship with a customer. It is used to guide marketing, sales, and customer service strategies.

CSAT (Customer Satisfaction)

CSAT (Customer Satisfaction) is a key performance indicator that measures the satisfaction level of customers with a company's products or services.

Customer Advocacy

Customer Advocacy is a customer-centric approach that involves understanding customer needs and delivering products or services that meet these needs.

Customer Advocacy Analyst

A Customer Advocacy Analyst is a professional who advocates for customers' interests within a company, analyzes customer feedback, and makes recommendations to improve the customer experience.

Customer Advocacy Coordinator

A Customer Advocacy Coordinator is a professional responsible for representing customer interests within an organization and fostering a positive customer experience.

Customer Advocacy Director

A Customer Advocacy Director is a role in a company responsible for advocating for the customers' needs and concerns within the organization.

Customer Advocacy Manager

A Customer Advocacy Manager is a professional who ensures customer satisfaction by advocating for their needs and resolving their concerns.

Customer Advocacy Program

A Customer Advocacy Program is a strategic approach that turns satisfied customers into advocates, promoting a company's products or services.

Customer Advocacy Specialist

A Customer Advocacy Specialist is a professional who advocates for customers' needs within a company, ensuring decisions and policies are customer-centric.

Customer Advocacy Strategist

A Customer Advocacy Strategist is a professional who focuses on enhancing customer satisfaction and turning customers into advocates for the company.

Customer Lifetime Value

Customer Lifetime Value (CLV) is a predictive analysis technique used to calculate the total net profit a company can make from any given customer.

Customer Lifetime Value Analysis

Customer Lifetime Value Analysis is a method used to predict the total value a company can derive from a customer throughout their relationship.

Customer Loyalty

Customer loyalty refers to the likelihood of repeat customers choosing a specific brand or company over its competitors. It is beneficial for business growth and profitability.

Customer Loyalty Analyst

A Customer Loyalty Analyst is a professional who interprets customer data to understand factors influencing loyalty, aiming to develop strategies that increase customer retention.

Customer Loyalty Consultant

A Customer Loyalty Consultant is a professional who helps businesses improve customer retention and satisfaction, ultimately increasing revenue.

Customer Loyalty Director

A Customer Loyalty Director is responsible for developing and implementing strategies to improve customer loyalty and retention.

Customer Loyalty Manager

A Customer Loyalty Manager is a professional who manages customer retention and loyalty strategies to ensure customer satisfaction and boost business profitability.

Customer Loyalty Specialist

A Customer Loyalty Specialist is a professional focused on maintaining and enhancing a company's relationship with its customers to increase customer satisfaction, retention, and loyalty.

Customer Loyalty Strategist

A Customer Loyalty Strategist is a professional who develops strategies to foster customer loyalty, leading to increased business profits and growth.

Customer Satisfaction Analyst

A Customer Satisfaction Analyst is a professional responsible for analyzing customer feedback to improve satisfaction levels.

Customer Satisfaction Coordinator

A Customer Satisfaction Coordinator is a professional who ensures customer satisfaction with a company's products or services.

Customer Satisfaction Director

A Customer Satisfaction Director is a high-level executive who oversees customer service activities, develops customer service policies, and measures customer satisfaction.

Customer Satisfaction Executive

A Customer Satisfaction Executive is responsible for ensuring outstanding service and support to customers, aiming to increase customer satisfaction, loyalty, and retention.

Customer Satisfaction Manager

A Customer Satisfaction Manager is a critical role in businesses, responsible for improving customer service and satisfaction.

Customer Satisfaction Metrics

Customer Satisfaction Metrics are quantitative measures used to assess the level of customer satisfaction with a company's products or services.

Customer Satisfaction Research Director

A Customer Satisfaction Research Director oversees research activities aimed at understanding customer satisfaction levels, helping businesses improve their customer relationship strategies.

Customer Satisfaction Researcher

A Customer Satisfaction Researcher is a professional who conducts research to understand and improve a company's customer satisfaction.

Customer Satisfaction Specialist

A Customer Satisfaction Specialist is a professional who ensures customer needs are met, handles queries, and works towards improving customer satisfaction.

Customer Satisfaction Strategist

A Customer Satisfaction Strategist is a professional who develops strategies to improve customer satisfaction, enhance customer experience, and drive business growth.

Customer Satisfaction Survey Analyst

A Customer Satisfaction Survey Analyst designs and implements surveys to gauge customer satisfaction. They analyze results to help companies improve.
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  • epayco
  • appinstitute
  • paymo
  • tedx
  • tweethunter
  • njlitics
  • paykickstart
  • startupgeeks
  • nibol